From Fishing Trips in Alaska to Cherry Blossoms in Japan: Martin Källström's Take on Wearable Cameras

I f Microsoft’s SenseCam has pioneered visual life-logging—the act of attaching a camera to your neck and taking a picture every 30 seconds— Martin Källström’s Narrative Clip has brought it to the masses. The tiny wearable started out life as the “Memoto Wearable Camera” on Kickstarter in November 2012, raising over half a million US dollars more than its original funding goal of $50,000. After its launch in early 2014, the company saw over 100 million pictures uploaded in its fi rst eight months of operations alone. With its next version of the clip being released later this year—featuring GPS and accelerometer sensors just as its predecessor, but now with a new eight megapixel camera, an 86° lens, and added Wi-Fi and Bluetooth support, all in a package weighing just 28 grams—we sat down with Narrative’s CEO and founder Martin Källström to talk about his thoughts on the future of wearable cameras.